The rebranding of Láska Hotel Sukabumi marks a new era for the property, bringing a refreshed identity and a stronger commitment to blending local hospitality with international standards. Previously managed by Santika, the hotel is now fully operated under Láska Hotel Group, introducing a new chapter for both guests and the city’s hospitality scene.

The hotel first opened on 14 March 2018 under the Sejahtera Group, with Santika as its operator. Over the past six years, it built a reputation as one of Sukabumi’s notable hotels, earning recognition from travelers and the industry alike. On 1 July 2024, the transition to Láska Hotel Group officially took place, with the property now reintroduced to the public as Láska Hotel Sukabumi. According to Dimas, Director of PT. Grha Daya Sejahtera, this rebranding was not just a change in management but a strategic move to strengthen the hotel’s position as a top choice for both leisure and business travelers.

Guido Andriano, Director of PT. Mitra Digital Sejahtera, explained that Láska Hotel Sukabumi is now the third property managed under the Láska Hotel Group brand. He highlighted that Láska prioritizes service excellence built on the warmth of Indonesian hospitality, represented by the values of Love, Accountability, Sincerity, Keenness, and Attentiveness. The rebranding reflects these values while bringing fresh energy and an elevated guest experience.

The hotel continues to offer 88 rooms in four categories: Superior, Deluxe, Junior Suite, and Suite. Facilities include an outdoor swimming pool with a dedicated kids’ pool, a fitness center, a restaurant serving both local and international cuisine, and meeting rooms that cater to business events. With its updated identity, Láska Hotel Sukabumi aims to deliver modern comfort while preserving the cultural charm that defines the local area.

This rebranding also aligns with the growth strategy of Láska Hotel Group. Alongside Láska Hotel Sukabumi, the group manages Láska Hotel Subang and Láska Hotel & Resort Ciletuh, with more projects underway. These include the upcoming Láska Hotel & Resort Ciater, opening in 2025 with 93 rooms and a private villa, and the four-star Láska Premiera Bogor, scheduled to open in early 2027 with 145 rooms. Guido noted that Láska Hotel Group also sees strong potential to expand beyond the Sejahtera Group, with opportunities for both new contracts and further rebranding under the Láska name.

With its vision to preserve local wisdom while embracing international standards, Láska Hotel Group continues to evolve as a professional hotel chain that delivers high-quality service and added value for its guests, employees, and stakeholders. The rebranding of Láska Hotel Sukabumi reflects this vision, ensuring the property remains a symbol of Indonesian hospitality with a global touch.

ABOUT LÁSKA HOTEL GROUP

Láska Hotel Group is a hospitality management company dedicated to curating refined stays that reflect the charm, culture, and natural beauty of Indonesia. With a growing portfolio of business hotels and resorts, Láska offers thoughtfully designed experiences rooted in authenticity, elegance, and heartfelt service. From coastal escapes to highland retreats, each property is managed with a commitment to quality, local engagement, and sustainable growth.

CONTACT MEDIA:

Salsa Kania Purnamasari
Digital Creative & Communication
Láska Hotel Group
Mobile: +62 822 5000 3914
Email: digitalmarketing@laskahotels.com